As you can see then, PPC works a little bit different from ‘traditional’ advertising in magazines and on TV. You are no longer paying for a single advert and nor are you paying for exposure. Instead, you are paying directly for clicks and that means you need to think about things a little differently. The first concept to make sure you understand, is that your aim is not necessarily to get as many clicks as possible. Traditional advertising campaigns will

If you work online, then you have the freedom to be physically located anywhere in the world and to still earn an income. This is an amazing freedom that so few people are afforded, and it’s one of the top reasons that many of us are attracted to the notion of working online in the first place. It’s a minor tragedy then, that so many people who manage to make their income online, will not take full advantage of this.