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Why Goals Are the Secret to PPC Success

If you want to be as successful as you possibly can be at PPC, then the most important thing to pay attention to is data. The more data you collect, the more precise and efficient you can be with the way you spend money and the more guaranteed your ROI will be. And the very best way to collect data? That would be to use goals. Let’s rewind a little and look at what those are and why they matter

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