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How to set up great PPC campaigns

As you can see then, PPC works a little bit different from ‘traditional’ advertising in magazines and on TV. You are no longer paying for a single advert and nor are you paying for exposure. Instead, you are paying directly for clicks and that means you need to think about things a little differently. The first concept to make sure you understand, is that your aim is not necessarily to get as many clicks as possible. Traditional advertising campaigns will

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